Digital Marketing Executive

About This Role

We are hiring a Digital Marketing Executive to own lead generation across paid and organic channels. You will plan campaigns, write ad copy, brief creatives, manage budgets, and report on cost per qualified lead. Our audience is business decision-makers in India, UAE, UK, and the USA looking for web, mobile, ERP, and cloud development partners. You will work closely with the sales team so that every campaign is measured on pipeline, not just clicks.

Responsibilities

• Plan, launch, and optimize Google Ads search and display campaigns
• Run Meta and LinkedIn ad campaigns targeting B2B decision-makers
• Write ad copy and brief designers on creatives
• Manage monthly ad budgets and improve cost per qualified lead
• Own the social media content calendar across LinkedIn, Instagram, and Facebook
• Run email and WhatsApp campaigns for nurturing and re-engagement
• Improve landing page conversion rates through A/B testing
• Build GA4 and Looker Studio dashboards for campaign reporting
• Hand off qualified leads to the sales team and track closure rates

Requirements

• 1–2 years of digital marketing experience
• Hands-on with Google Ads and Meta Ads Manager
• Working knowledge of Google Analytics 4 and conversion tracking
• Ability to write clear marketing copy in English
• Experience managing social media for a brand
• Comfortable with Canva or basic creative tools
• Strong reporting and number sense — CTR, CPC, CPL, ROAS
• Organized approach to campaign calendars and budgets

Nice to Have

• LinkedIn Ads experience for B2B lead generation
• HubSpot or any marketing automation tool
• Google Ads or Meta Blueprint certification
• Basic video editing for reels and short ads
• Experience marketing IT or software services
• Email marketing tools — Mailchimp, Brevo, or similar

Perks & Benefits